☕️ Busy? Here's the TL;DR

  1. A catchy way to engage readers is with a mock playlist
  2. It's easy to make one on Spotify! Start with a fun title & logo
  3. Choose songs that meet your message (back to school? exams?)
  4. Screenshot the playlist & embed as a large photo, then link to it.
  5. Once you've hooked your readers, keep their attention with newsletter best practices.

Sometimes, you gotta meet folks where they are.

And where are they, exactly? Well, they could be anywhere, of course — but wherever they are, many of them are definitely listening to music. And guess what? You can tap into that with your school newsletter.

With a little creative license, of course 😉

GIF of dancing woman Let's Do This

A Spotify playlist is a fun, unexpected way to hook your readers. Here’s how you do it:

  1. Open up Spotify on your computer, you’ll find an option on your left to create a playlist.
  2. Click that, and title your playlist Welcome Back, (insert name of mascot) Families!
  3. Upload a logo. Then edit your profile name to suit your playlist. Like so👇🏽
Image of a Playlist Welcome Back Wildcat Families

Then, the fun starts.

Think about what you want to say, and play around with finding song titles that match your message. You can move titles around, and delete any that don’t quite work.

Next step is to add it to your actual newsletter.

Image of Playlist of Back-to-School Titles

Try this:

  1. Title your newsletter: “[Mascot] Back-to-School Playlist.”
  2. Then, take a screenshot of your playlist, and embed it as a big photo at the top of a Welcome Back template.
  3. Link the photo to the actual playlist or add a button link (because anyone can listen to it, even if they don’t have a Spotify account.)
  4. After that, it’s just follow newsletter best practices: use titles & minimize text with bullets, numbers & photos.

Here’s a template to get you started! Have fun 🤩 🎵🎤.

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